Marketing research
Brand platform
Brand identity
Harden is jewelry house. While creating a brand platform, we focused on the main value of a person - individuality.
We are eager to learn new things and achieve perfection.
To reflect the character of the brand in logo, we took a brutal antiqua with sharp serifs.
The emphasis on the letter “A” indicates the correct understanding of brand’s concept: it is an absolutely unique gem, one in a million.
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