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Food and happiness will beat the machines

Italy Group & Dreamteam
What's done
Logo, corporate identity, printing and packaging design, navigation and exterior solutions

This summer gastronomic St. Petersburg was shaken by a new ambitious project of Italy Group and restaurant group Dreamteam — Mercato Locale. On Rubinstein street in the backyard of «Vladimir passage» is a food market with 12 corners, terrace, farmers market, summer residence of the festival «Oh, Yes! Food!», parties and food from popular institutions of the city. We, as connoisseurs of good design and delicious food, could not stay away.

The city is always a compromise between stone and green. Often not in favor of of last. Even Rubinstein, Russia’s main restaurant street, never had a green terrace. This project was opened under the motto «Food and happiness will win the machine.» And it happened. At least for the summer the gray Parking turned into the blossoming market square where you go on a picnic, and you get on a holiday.

We were inspired by European public spaces and food festivals. As a rule, such places are very green, even if they are in the city center. The corporate style of Locale creates an atmosphere of Parking and masks the building under the green garden. And the logo is made in the form of navigation, which helps guests navigate between the three projects that combines Locale.

But do not forget about handmade — numerous plants and greens are drawn by hand. So natural and cozy.

One of the main features of the project is that Mercato is combined with a bar and a bar, which are located in the Passage. Therefore, the logo unites all three institutions and, as a pointer in the Park, directs guests where they need. All this is crowned with a red flag-a corporate element and a landmark.

Each of the residents of the project has its own corner with awnings. Corporate graphics is located on the walls and on the corners themselves, along with the logos of restaurants.

Locale is a place where you will want to take something with you. To the spirit of Mercato lived longer in the hearts of people, all dishes and packaging branded graphics.

The project has become very popular among tourists, bloggers and gastronomic intelligentsia.


Alex Pushkov
Polina Suhareva
Руководитель проекта
Александр Илатовский